I’m a mechanic!

I follow Amy Gahran on Twitter, and she’s a constant source of information and humour. I’m a fan of the way she operates and thinks, and so I subscribe to her Contentious.com feed in my Google Reader. Last month she brought me tales of naked Trick or Treaters, this week I learn, courtesy of her blog, that I am a Mechanic.

That doesn’t mean I’ve turned my back on the high-paying, easy life of a regional newspaper journalist. It is, apparently, the type of blog I write. Using the Typealyzer tool I discovered that as the author of Headlines and Deadlines I am type ISTP aka The Mechanics.

Next time someone asks me what’s going on in my head I’m going to point them at this blog post, as Typealyzer provided a handy diagram of it…

Apparently, as a Mechanic, I am:
* Independent and problem-solving
* Good at responding to challenges that arise spontaneously
* Prefer to think things out for myself and avoid inter-personal conflicts.
* Enjoy working with other independent and highly skilled people
* Often like seek fun and action both in work and personal life.

I’m happy to learn that Mechanics enjoy adventure and risk such as in driving race cars, less thrilled to discover I’m in the wrong career – I should have gone for the Police or Fire Service according to Typealyzer.
So, while I would have loved for it to tell me I’m the artistic, inspiration type apparently I’m a ‘roll up the sleeves, pitch in when there’s a crisis’ kinda gal. Interesting (although less in tune with my Belbin findings) and possibly not really that representative of me. Because this is a blog about me learning things, and trying ideas and apps out, rather than my high-flying thoughts on life, the universe and everything.
So I’ve put the Typealyzer widget on this site to see if/how it changes, depending on whether I’m writing practical posts, or simply banging on about things.
Still, come the revolution I’m sure there will be a market for people who enjoy driving race cars and the like, so at least I’ve always got a fall-back position.

(Mechanic Photo: CGill, Flickr)

Web 2.0 and brands

Gary Vaynerchuk, of Wine Library, gave a talk on Building Personal Brand Within the Social Media Landscape at the recent Web 2.0 Expo NY. He’s a bit shrill at times but it’s worth presevering I think.

Here are some of his points:

Becoming a brand

“The place where we play is very real and it is a massive opportunity. We are going through a gold rush of branding; in the old days to become a brand you needed a lot of mainstream media attention. But now, if you get talked about enough, on all these social webs and blogs, you can get there. You can build your company’s brand.”

Social media and brand equity
“When you have brand equity anything can happen. What is imperitive to me right now is using the tools. Lots of people say to me ‘which tools should I use: Should I use Twitter, Pownce, Jaiku?’
“Which tools should I use? ALL of them. Your user-base, and the people that connect to you – you need to connect to them any way you can, everywhere you can, as often as you can. That is essential”

Networking
“Get out there and network. The only way to succeed now is to be completely transparent – completely. Everything is exposed, everything you do, so your legacy is your ultimate life. It’s all you got and you can build so much on that.”

Anyway, the full talk is here. Newspaper people – journalists, advertising staff, marketing (particuarly marketing!) should pay attention to Garybecause the fundamental message that comes across is just how self-sufficient Web 2.0 allows everyone to be.
Scary stuff? Maybe I should have saved this post for Hallowe’en…

New Dipity – me likee

While I was in New York my invite to preview the upcoming incarnation of Dipity dropped in the inbox. Which sorta killed me, as I wanted to start playing with it immediately – but I had Manhattan’s shops all around me.
In the end Manhattan (and my marriage) won but now I’m back home I’ve had a chance to look around the new Dipity and I like it a lot – especially the extra embed options, the fact that it can display full screen, and the added services that can be fed into a timeline.
I also can’t wait for the new Twitter feed to go live – that will be a great way to display a breaking news story.
So, while I start playing around with things (and I have big plans for Liverpool and Everton timelines this week) I’ve skivved off a proper blog update for a couple of days. Instead, here’s a Dipity timeline (anonymous but not created by me) of the the Wall Street Crash. Take it from me, I didn’t see a single stockbroker who appeared to be even considering tightening his or her (Gucci) belt.

Learning from liveblogging

I’d love to know how many of the UK’s regional newspapers have run liveblogs this year; it seems as though real-time coverage and participation in almost everything (public spectacles, event TV, sports, political rallies to name a few) is on the increase when it was hardly in evidence 12 months ago.

I’ve been pondering this as the Newspaper Society is planning an article on the Post & Echo’s liveblogs, and contacted me for some information, plus I also received an email from CoverItLive’s Keith McSuprren with links to two liveblogs of the Emmys.

The New York Times liveblogged the event on its TV Decoder blog. It reminded me of the Guardian’s entertaining television liveblogs and has great knock-about comments from readers/viewers who are interacting with the host and each other.

Canada’s National Post used CIL to liveblog and the contrast is quite apparent.
It engages the post-event reader just as much as those participating at the time – it’s compelling, entertaining and, possibly a more attractive commercial option for sponsors as well.
The posted comments show how invested the online audience was in the Times’ offering but it just doesn’t have the same longevity, or presence, as the Post’s.

The Post & Echo run liveblogs fairly regularly; the last one saw me part-hosting the whiteknuckle ride that was the Everton FC v Standard Leige UEFA cup match. I was only doing a 30 minute stint but it was incredibly intensive.
The footie liveblogs are great for fans without access to radios or TV (some are overseas, some trapped at work on a night shift) and their demand for information is relentless – believe me, if you think ringing in copy on deadline to a news editor is intense, try finding the team sheets for a UEFA cup match with a clamouring audience.

So, some things I’ve learned to make my liveblogging easier:

Preparation is vital
Before you start, ensure you’ve banked information your readers are likely need so you can upload it with minimal delay. For the Tall Ships that meant knowing links to any webcams and shuttlebus times in advance; for La Machine, a timetable of the giant Spider’s performances. Being able to respond very quickly to queries on these issues (which tend to come right at the beginning) sends a message to your audience that your blog is the source of information they need. You’ll get constant queries for this information and can just refer them to the top of the blog.

State your objectives for readers
Newcomers don’t necessarily know what a liveblog is, they may have just Googled some keywords in an attempt to find information and wound up on the blog. So a welcome and introduction which states exactly what’s going on then users’ expectation levels are set. For example, football fans won’t expect kick-by-kick coverage but will understand it offers broad reporting, colour, photos and fan banter.

Advertise your activities
Share what you’re doing with the liveblog. As in ‘Our photographer is downloading the images now – they should be up here in the next 5 minutes’ or ‘we’re planning to live-stream this event starting at xpm’… it lets users know there’s a structure in place for the coverage and makes the liveblog feel more as-it-happens. You can also plug upcoming related content in the newspaper, let people know how they can get involved or point them towards photosales.

Remember it’s a LIVEblog
Some liveblog software have timelines to show what time comments are posted. If there are lengthy gaps between when you post, promote readers’ comments or upload content the existing audience could start leaving and new arrivals might not bother hanging around. If things quieten down it can be a good time to ask questions, promote a poll, or maybe post some links to relevant copy on yours or other websites. If you don’t keep it looking fresh and active you’re inviting a ‘is this thing on?’ comment appearing from a reader…

You can’t please everybody
I feel an obligation to blog readers when I’m either filing for a liveblog or helping produce one. After all, we’ve offered them a service, they’ve bothered to come and use it, so we have to listen to their opinions, criticisms and observations.
There’s no point ignoring critical comments or refusing to upload them; accept not everyone will like what your doing and let those that do respond. I think every liveblog I’ve been involved with has attracted at least one comment along the lines of how useless newspapers are now compared to what they were, and how we should be doing real journalism.
Don’t post defensive replies – it looks petty, and blog readers are just as likely to shout down the naysayer for you. And don’t promote comments that contain language you’d refuse to accept in the printed paper.

Blog readers want images
They really do and if you fail to deliver they may well get annoyed; the clamour for images on a liveblog of an event is daunting at times.
During the La Machine liveblog our Flickr group photos were an invaluable resource – as was the special text line for spectators to send their cameraphone pix. YouTube is great – a recent search for Steven Gerrard produced a host of (very professional!) ’10 greatest Gerrard goals’ type video packages, which the BBC and SKY may not be too happy about but hey… liveblog readers waiting for kick-off would love to have a link to them. Livestreaming is a great option; readers aren’t too fussed about the quality – they just want to experience something as it happens.

So those are some of the things I’ve learned while liveblogging. Personally I love doing them – you really feel a part of the event you’re covering, you’re providing a service that people enjoy, appreciate and get involved with, and it means you get to break news. It’s also a great way to change minds in the newsroom about the value of interaction – when you ask something and a response is straight away, it brings home the fact that newspapers have an audience with answers as well as questions.

Networking and the tools of the job…

It started, as so many things do nowadays, with a tweet. Mark Commerford suggested to me there was a blog post in social networks and the different ways a journalist might use them – and keep track of them.
So I sat down and started thinking about what network tools I use most often, and what for – I haven’t included things like Evernote or Shozu as, while I use them a lot, I don’t see them as interactive.
Some of these are old favourites, others are new and shiny (to me at least), but all have passed my ‘Does it get results’ test’ which is basically:

1. Is it a) easy to join and b) easy to use?
2. Does it make my job easier?
3. Is it simple to share with others?

I don’t expect sites to be free but if they are that’s a plus; if sites are gimmicky, fiddly to use, spam me or my friends I stop using them. This is an ever-changing, always-growing list but (to borrow a line from Stephen King) it’s my Blue Ribbon for now:

Ask500people.com
I’ve run three polls on this site and am impressed by not only the number of vote responses but also by the geotagging facility and the quality of the comments posted. The Post now uses it frequently and it’s performed well. Less labour-intensive (although also less detailed) than Survey Monkey, it’s quick and dirty, you won’t necessarily get a high local response rate unless it’s plugged well to online readers, but it’s a fast, user-friendly tool that has an option to embed the poll or a widget of it on your site.
I’m also testing PollDaddy as an alternative option.

Bambuser
Bambuser just edges it on Qik for me. Call me fickle but Qik has let me down – ie disconnected for no reason – once too often when it counted. I also like the fact that Bambuser doesn’t demand I hold the N95 horizontally all the time, the geotagging, the ability to have conversations with other users as you stream, and the fact that I can use it with a webcam. It’s embeddable and pings Twitter when you stream.
Also, Bambuser’s Mathias Wiberg took the trouble to ring me the night before the Post liveblogged its day-in-the-life – to check we had everything necessary to stream and to wish us luck – which I thought was pretty amazing of him and said a lot about their view of customers.

CoverItLive
Not so much a network as a network facilitator but still the best liveblogging software I’ve tried; it is about as simple for readers to use and interact with the host and each other as possible. We’ve experimented with some other apps (and discoveries included the fact that Scribblelive would be good for covering a court case but didn’t really offer interaction)but CiL has the best functionality. You can embed it, brand it, recruit promoters, bypass moderation of trusted posters, run polls, add photos, video… it really is an excellent, self-contained operation.
Personally I’d also like the ability to delete a post from the blog once you’ve uploaded it (accidents happen) and to be able to upload sound files direct, rather than just links.

Delicious
This is an essential, not just for saving items I’ve found, but also for catching up on what others in my network think is important. I use Delicious every day; I like Mento for the ability to send comments and reactions around a network, alert me to new links via Gmail and post automatically to Delicious as well, but the simple businesslike aproach of Delicious is hard to beat.

Dipity
Brings together networks, mashes them up and allows you to share the finished product without contacts. Lots of people use Dipity for life-streaming; I like to use it, and Dipity’s TimeTube, to share stories. Embeddable and with the facility to update as required, it’s versatile, practical and looks good.

Flickr
All the time; from the Creative Commons pool to Daily Post’s Flickr group to just dipping in and reminding myself that trolls don’t lurk in every community, this is an everyday essential. I’ve tracked down new contacts using Flickrmail (it’s an unthreatening way of introducing yourself – people can have a quick look at your photostream, bio and groups and get an insight into your character and intentions) and found several stories via the Post’s Flickr group. These are the people who tend to have a camera at the right place, at the right time, and they enjoy sharing and interacting. It’s a wonderful resource.

Ping.fm
I use Ping sparingly; I just think posting the same message across around 10 different social networks is the equivalent of opening a door and shouting something controversial into a busy room, then leaving without hearing what the response is. It’s the Web 2.0 equivalent of Knock Down Ginger and often when I see people have posted via Ping I don’t know the best place to respond to them. So I don’t tend to respond (my close friends are the exception to this rule.)
I use Ping about once a week, to highlight something work-related (more rarely to send out something blog-related) such as a poll or a new web section and send it to Twitter, Plurk, Brightkite, Pownce, Jaiku, Tumblr, Facebook status updates, and Friendfeed.

Plurk
Plurk is an everyday staple – I use it for crowdsourcing, polls, sharing photos/videos/links and getting instant threaded reaction; if people think Twitter is good for earthquake news they should follow the Japan-based SemiPro on Plurk. Coupled with BrightKite it’s also good for area-specific crowdsourcing and for getting tips from fellow locals. I also love the Plurkshops.com sessions, which are threaded topics (a recent useful workshop was on how to move blog hosts) which include links, videos and Q&As. I mute any conversations I’m not interested in, ignore the karma ratings, rigorously ignore Plurk’s ‘stranger-danger’ friends advice and Mark All As Read whenever I feel overwhelmed by chatter. Many of the people I talk to regularly on Plurk aren’t connected to jouranlism in any way, and it’s refreshing to get a non-industry take on things.

Seesmic
Threaded video conversations, private video conversations, random people from all around the world expressing opinions face-to-face, embedding options – it’s a nice way to do business I think. I like a site that can combine lengthy debates about the state of the economy with considered questions about whether to buy a bottle of wine or just go for beer.
Friendly, engaging and packed with experts and/or eccentrics, I found using Seesmic helped me understand the need to put in something of yourself when you use a network. As a journalist I’m used to being the eternal observer; Seesmic makes you particpate, and look ’em in the eye as you do so.

Spinvox
Spinvox turns voice into text. This means I no longer drive home with 21 missed calls from 121 and, more importantly, allows me to speak to this blog direct (it even titles it), send a ‘blast message’ to friends and contacts, speak a memo to Gmail via my mobile and update Twitter, Jaiku and Facebook simultaneously. It’s a great time-saving tool and something I use every day in one form or other.

Twitter
Twitter is the best; even the Fail Whale can’t tarnish its gleam for me in terms of network, news gathering, information sharing… the works. It’s the first site I log onto when I go online and it is home to myriad tweeple whose opinions I respect. It’s a place to share links, photos, thoughts, blog posts or live streams. (although I can live without the Dr Who tweets) and every day I learn at least one new thing of relevance to my job through it.
I like Jaiku but I love Twitter – it’s my favourite network and my most useful, while the side apps, from twello.com to monitter.com are simple, fast and effective. I use it to crowdsource, publicise stuff I or the paper have been up to, seek advice, micro-blog, post photos, post links, and have a laugh – and I get to follow the thoughts of some seriously influential and smart media types.

YouTube
Not just there for Ninja Cat videos – I set up a YouTube Channel for my videos as a learning exercise but it’s interesting how many different communities and local experts are online. When staff videos of La Machine weren’t loading properly in the office it was YouTube that came to the rescue for the Liveblog – both as standalones and as a Dipity TimeTube of videos. It’s a network packed with experts too, many of whom have their own channels, and its use as a crowdsourcing tool (particuarly coupled with Seesmic) shouldn’t be underestimated.

Yahoo Pipes
This, according to the blurb, is: “a powerful composition tool to aggregate, manipulate, and mashup content from around the web”.
Well, I’m calling it a network because – in my opinion – a pipe brings together networks (forums, blogs, tweets) sources and information, which you can then share. Since my Road to Damascus experience with pipes, courtesy of Paul Bradshaw’s ace tutorial, I’ve been either building them or tweaking existing pipes to make them more effective. Firefox tells me it’s my third most used site this week (Twitter and the Daily Post beat it) which says something, I feel.

Those are the networks I rely on most heavily; I use BrightKite, Jaiku, Tumblr et al but not with the same frequency, success or even interest. Some of the networks on here will be supplanted by others I’m sure – guess I can always update it as necessary. But as a journalist I like these tools, they make my job easier and more interesting, and I get to meet some cool people along the way.

Tweet Cloud

The nice thing about my Tweet Cloud – as far as I’m concerned – is that my friends are in the biggest type, which makes them my most frequent and important tweets. That’s how it should be…

Giant spider in liverpool

La Princess left the Echo Arena on Friday night and moved through the crowds to the Pier Head – walking straight past me.
It was an amazing experience…

… but what made it even more brilliant was that reporting the event on the hoof was so simple. Along with VJs for the Post&Echo at the event, I texted tweet updates to Twitter which were scooped by by the digital editor for the live blog of the event. Photos were sent via Twitpic and instantly transfered as were links to my N95’s live stream to Qik.
Personally, I think phones like these are as essential for a reporter as a notebook now – a multimedia newspaper has to be prepared to invest in the tools that allow the journalist to do their job as speedily as possible. I know the Birmingham Post & Mail staff have all got N95s now and I’m looking foward to hearing how they get on, and how they use them.

The Lifecycle of a News Story

I rediscovered a link on my Delicious recently, called the Lifecycle of a Blog, from Wired, which traces how a post goes from the author’s keyboard through the system into a subscriber’s RSS reader. It’s here if you’re interested.

Anyway, that sent me off on a bit of a tangent; I started wondering about the lifecycle of a news story, and how online tools have improved the ways journalists can source, tell and share our news. And of course, how we can get our audience to be a part of it.
I want to create a presentation for reporters on the subject so I’ve gathered some thoughts on the potential ways of sourcing, presenting and sharing news articles here. If you have suggestions please add as it would help me illustrate my point:

Step One
Reporter gets potential story (Web 1.0)
Via: Phone call or meeting with contact; letter to the editor; email; comment on the newspaper’s web forum; item in a publication or website; video on YouTube; punter walking in to the front office and asking to speak to a journalist.

Reporter gets potential story (Web 2.0)
Via: Any of the above PLUS link posted on a social network; RSS feed of news and message board posts;status update or link on a micro-blog; Twitter search;search of blog posts;comment on the reporter’s blog; online forums; email/post/link via the reporter or newspaper’s Facebook page; a podcast; online searches;threaded video debate; an incident live-streamed onto a website.

Step Two

Reporter researches story (Web 1.0)
Phones/meets contacts to verify information; searches Google for background/experts; finds expert and emails questions; includes response in article; sets up photo opportunity with picture desk; writes article and sends to newsdesk.

Reporter researches story (Web 2.0)
Crowdsources idea using social networks; uses blog searches and blog translators to find posts and experts worldwide; uses own blog to post developing and ask for input and suggestions from readers; sets up online survey and poll (promotes these using links to it from own blog, Facebook page and online forums); posts links and questions on specialist messageboards; searches social bookmarking tools for related issues; uses video discussion site to seek views; records telephone interview for podcast; collates findings and discusses package with print and digital news editors; films video report; begins writing detailed, analytical article for print product, accompanied by quality images – some found by picturedesk searching photo-sharing websites’ Creative Commons pool.

Step Three
Presentation (Web 1.0)
Newsdesk checks copy, adds come-on for readers to send their views via email or letter to the editor, or via the onlinjavascript:void(0)e forum, sends to subs for layout on page. Content and photo uploaded onto website following morning after publication of print product.

Presentation (Web 2.0)
Copy checked by newsdesk for content, style and reporter’s email, phone number, blog url, keywords for tagging and postcode for geo-tagging, along with relevant links; sent to subs for layout on page; package uploaded to website; link placed to story in newspaper’s forum; copy chunked online to hold readers’ interest; video report embedded in online version; image slideshow with reporter’s voiceover; downloadable podcast offered; reporter blogs on outcome of story and links to associated news stories and external blog posts; words, links, video and images combined in Dipity timeline and embedded on website; updates with links posted on social networks; video report uploaded to newspaper’s YouTube Channel; images placed on newspaper’s Flickr group; reporter hosts readers’ Q&A with expert in online chatroom hosted by newspaper; article leads the morning and midday news bulletins on newspaper website; Googlemap offers locator plus internal and external links to associated issues.


Step Four

Sharing the story (Web 1.0)
Newspaper sold on streets for around 12 hours; shovelware story and images remains on website’s main page until overtaken by more news; readers may find it using search facility in future; radio may pick up story and report (without crediting source); forum members debate issue briefly; readers discuss story with family, friends or colleagues.

Sharing the story (Web 2.0)
Newspaper sold on streets for around 12 hours; online news story has an SEO-ed headline to ensure maximum visibility in searches; story and links seeded on appropriate websites; RSS subscribers sent article and links to associated content; headline and link to content promoted via Twitter feed; article included on e-newsletter sent to subscribers with link back to website; placed on news widget for readers to add to their own webpage; video report on newspaper’s website, YouTube and embedded on Facebook page and reporter’s blog; online package promoted on website front page with links; web forum moderator encourages comments and promotes topic; content highlighted on social bookmarking sites; content features in the ‘top 5’ of web blurb in following day’s newspaper.
In addition to this online readers might: Share the article by emailing links to contacts; post their views on external message boards and link back; blog about the article and link; Tweet and link; save it to their own social bookmarks or Digg existing version; join the newspaper’s Flickr group, Facebook page; forward e-newsletters; add the news widget; or just talk about it…

Step Five
What next (Web 1.0)
Forum comments might be reverse published in a ‘From Our Forums’ column; potential ring in from reader with a follow-up tip.

What next (Web 2.0)
Reporter monitors: Blog traffic for activity and routes; uses online search tools – for alerts, external messageboards, Tweets and blog posts – to see who, where and how the article is being discussed; comments and reactions arrive via blog, external forums and newspaper’s own, social networks, YouTube ratings, video debate sites, Twitter…
Reporter gets several new lines of investigation and begins using online tools again to research these emerging stories.

I had no idea when I started doing this how thin the ‘old’ opportunities for investigating stories would look compared to the tools at our disposal now; it’s quite stark really. It drives home just how important mastering these tools is for journalists as our industry continues to develop and change.

Building a Yahoo Pipe

Today is a good day; I have successfully built a working Yahoo Pipe.
It’s not especially pretty but it is, I think, quite clever; it filters all the latest news, photos and quality blog posts from the world of Fashion for the Girls Behaving Stylishly team to place on their blog as a widget, and to help them spot trends quickly without having to trawl the web.
Building a pipe is nowhere near as complicated as it looks and as an information-sharing tool for journalists it has myriad possibilities.

The reason I finally got around to building a pipe was that I spent a day on a training course run by Paul Bradshaw, whose post on building Yahoo Pipes mashups is here.
Paul walked the class through every step of building a pipe and successfully de-mystified the whole process to such an extent that, in addition to the Liverpool FC pipe I created in class, I logged at home and created the fashion one.

How I did it:
1. Registered with Yahoo Pipes (as with Flickr, you need a Yahoo id to use it) and clicked ‘Create a Pipe on the homepage

2. Dragged a ‘Fetch Feed’ onto the graph area. It then looked like this:

3. Ran advanced searches through Google news for ‘fashion’, ‘style’ and ‘models’, narrowing the search parameters by using the search field filters

4. Once I was happy with my Google news results I right-clicked the RSS feed and scrolled to the ‘Copy Link Location’:

5. Returning to my pipe, I right clicked in the url space of the Fetch Feed box and pasted my Google News RSS link

6. Next step: Find some fashionista-type blogs. I went to Technorati.com and searched for ‘fashion’. It found me some fashion blogs but also threw up related tags including one for ‘fashion experts’ which seemed promising; clicking that link took me to host of blogs by fashion experts. I right-clicked on Subscribe and copied the url to the Pipe feed as before.
Then I added a Flickr feed from the Pipes menu and a ‘Union’ from the ‘Operators’ section on the left, to link all my pipes into one. Finally, I took a ‘Filter’ and a ‘Unique’ from ‘Operators’ to screen out sweary and/or duplicate posts, and added a ‘truncate’ option to the fashion pipe so I only get the latest updates.

The next step is to make a widget for the pipe using Widgetbox.com (I’m thinking leopard print for the background).
Of course, the easiest thing is to share the knowledge so the rest of the team can build their own Yahoo Pipe and put it a Reader to easily follow breaking news and events in the areas they cover.
So, Yahoo Pipes may look forbidding but it’s definitely worth having exploring; it is much, much easier than it looks.

Everton FC’s stadium plan for Kirkby on Dipity

This took a couple of hours and I had hundreds of stories and photos to choose from. I’ve just used an intro and then linked back to the story on wwww.liverpooldailypost.co.uk
I’ve blogged about how much I liked the idea of using Dipity to tell stories before, so I figured I ought to put my money where my mouth was…
Videos are being embedded separately – if I hadn’t been doing this for the website I would have also included independent bloggers, other websites and news sources as well, but this is such an incredibly controversial issue I kept it simple, using only Post and Echo copy and images.
Still, I think it looks quite good: