• Comments aren’t engagement, transparency or community — Medium

  “omments do not make a community. They can help, but again, it’s about the editorial approach. Community takes a comprehensive social strategy, not just a comment box on the bottom of articles.”

  tags: comments engagement transparency community

• Three Truths about Social Media and Your Readers | Parse.ly

  “Your audience already sends signals about their preferences; you just haven’t listened to them yet. Check out where your existing readers are coming from by looking at your social referral traffic, and determine if that says anything about them or the coverage that they’re finding on your site.

  “

  tags: social media readers

• Holding Back on Ebola: One Newspaper’s Tale of Caution – American Journalism Review

  ““We have been very careful to follow that maxim that we’d rather be right than first,” said David Duitch, editor of Dallasnews.com, the newspaper’s website. Caution has been a cornerstone of the company’s digital media strategy as it covered the disease in Dallas, according to Duitch and Robert Wilonsky, digital managing editor for The Dallas Morning News. The website editors opted to wait to release news developments on Ebola until they received confirmation from their own sources, even as the paper was experiencing a rapid increase in website traffic and social media followers during what became a big, fast-moving news story in their backyard.

  “We understand the responsibility that comes with the digital side of things,” Wilonsky said. “Because yeah, you can go back and correct it quickly, but man, God forbid you put out one wrong tweet, one wrong fact, one wrong piece of information on a story like this. Because God forbid people stop trusting you, and when you report something really important you don’t want them to taste that grain of salt with it.””

  tags: newspaper journalism ethics accuracy

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