• Snapchat stories: Here’s how 6 news orgs are thinking about the chat app » Nieman Journalism Lab

  Does what it says on the tin. I like the opportunities presented by Snapchat – I particularly like the idea of going back to that more intimate connection with an audience – it feels to me like the early days of journalism brands were using social media, and really sharing and connecting with the people in their niche (be that interest or geographic).

  tags:Snapchat socialmedia how-to

• Why BuzzFeed is the Most Important News Organization in the World | stratechery by Ben Thompson

  The headline is ridiculous and doesn’t really reflect the article, which is an excellent consideration of how internet media are adapting to audience needs, and shaping them, while making money. I also think the storied NYT page 1 meeting disappearing is of precisely zero interest to its readers, and of vast interest to the mainstream media. Which is probably symptomatic of the whole MSM problem – we’re the most self-absorbed industry around. “Perhaps the single most powerful implication of an organization operating with Internet assumptions is that iteration – and its associated learning – is doable in a way that just wan’t possible with print. BuzzFeed as an organization has been figuring out what works online for over eight years now, and while “The Dress” may have been unusual in its scale, its existence was no accident. What’s especially exciting about BuzzFeed, though, is how it uses that knowledge to make money. The company sells its ability to grok – and shape – what works on social to brands; what they don’t do is sell ads directly2 (in a narrow sense BuzzFeed almost certainly lost money spinning up servers and paying for bandwidth to deliver “The Dress”). The most obvious benefit of this strategy is that, contrary to popular opinion, and contrary to its many imitators, BuzzFeed does not do clickbait. “

  tags:journalism buzzfeed content strategy NYT

• Guido Fawkes ten years on: ‘I didn’t go into Westminster to make friends, and I’ve achieved that’ | Press Gazette

  “Having increased the size of its staff (in addition to the recruitment of Wilson, Guido Fawkes also has a parliamentary sketch writer, Simon Carr, who joined in October 2013) the site – which has tabs for politics, media, environment and technology stories – generally runs around 15 stories every working day. This is up from seven or eight a couple of years ago. Guido Fawkes claims to attract between 120,000 and 250,000 unique browsers a day. It aims to have something up by 8.30am each morning and then a new post every 45 minutes after that. The site has peaks in traffic at around 9am, 11am, 5pm and 8pm. Alongside Twitter – the main Guido Fawkes account has 144,000 followers – the site’s main source of traffic is its newsletter emails. Staines says that around 70 per cent of Guido Fawkes’ income now comes from advertising”

  tags:journalism westminster Guido Fawkes

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